our history
History of Entrepreneurship, Growth and Legacy
In 2002, Einar Ólafsson took the first step in the road that would later become Sólar. He had completed an MBA with a focus on human resources, where he became very interested in working with the group that was often in the most underrated and invisible job opportunities of the business world. He believed that job satisfaction could be crucial so the Sun could flourish and then respect, good working conditions, a positive work culture and feedback would have to be built.
Einar died long before his age in 2007, but his wife Daiva Leliené, who managed the service department of Sólar for many years, and his two sons Ólaf and Gunnar, took over the boat. Þórsteinn Ágüstsson took over as CEO of Sólar shortly before Einar's departure and led the company's infrastructure and strong growth until early 2023 when he retired.
At first, Sólar was based in Þverholt, where Einar ran the guest house Egilsborg in conjunction with Sólarrasting. The first project was a launch in Nettó in Mjódd, where Einar took the lead himself along with Daivu and Þórstein. Solar expanded rapidly and in 2004 the company moved to a larger premises in Askalind in Kópavogi and a bigger step was taken with the opening of a laundry.
2007 was a historic year for Sólar, where the company was the first of all cleaning companies in Iceland to be awarded the prestigious Nordic environmental certification, Svaninn. In the same year, the Ministry of Environment awarded the Sólar environmental award “Kuðunginn”. This recognition confirmed that Sólar was not only in operation but also a leading force in sustainable work practices and social responsibility.
Stórt skref í uppbyggingu Sólar var tekið árið 2018 þegar fyrirtækið keypti fyrirtækið Táhreint. Með tilkomu Táhreins var komin sérhæfð deild sem gat séð um þau sérverkefni er Sólar fékk á sitt borð. Áframhaldandi vöxtur kallaði á enn stærra húsnæði og árið 2021 flutti Sólar starfsemi sína að Dalshrauni 6 í Hafnarfirði.
Árið 2024 var ræstingarfyrirtækið Mánar keypt sem styrkti stöðu Sólar enn frekar. Með því jókst en frekar starfsemi og velgengni Sólar.
Gildin frá Einari heitnum hafa alla tíð verið leiðarljós við ákvarðanatöku og vegferð Sólar. Hefur það skilað sér í hárri starfsánægju og jákvæðs vinnuframlags.
Einar died long before his age in 2007, but his wife Daiva Leliené, who managed the service department of Sólar for many years, and his two sons Ólaf and Gunnar, took over the boat. Þórsteinn Ágüstsson took over as CEO of Sólar shortly before Einar's departure and led the company's infrastructure and strong growth until early 2023 when he retired.
At first, Sólar was based in Þverholt, where Einar ran the guest house Egilsborg in conjunction with Sólarrasting. The first project was a launch in Nettó in Mjódd, where Einar took the lead himself along with Daivu and Þórstein. Solar expanded rapidly and in 2004 the company moved to a larger premises in Askalind in Kópavogi and a bigger step was taken with the opening of a laundry.
2007 was a historic year for Sólar, where the company was the first of all cleaning companies in Iceland to be awarded the prestigious Nordic environmental certification, Svaninn. In the same year, the Ministry of Environment awarded the Sólar environmental award “Kuðunginn”. This recognition confirmed that Sólar was not only in operation but also a leading force in sustainable work practices and social responsibility.
Stórt skref í uppbyggingu Sólar var tekið árið 2018 þegar fyrirtækið keypti fyrirtækið Táhreint. Með tilkomu Táhreins var komin sérhæfð deild sem gat séð um þau sérverkefni er Sólar fékk á sitt borð. Áframhaldandi vöxtur kallaði á enn stærra húsnæði og árið 2021 flutti Sólar starfsemi sína að Dalshrauni 6 í Hafnarfirði.
Árið 2024 var ræstingarfyrirtækið Mánar keypt sem styrkti stöðu Sólar enn frekar. Með því jókst en frekar starfsemi og velgengni Sólar.
Gildin frá Einari heitnum hafa alla tíð verið leiðarljós við ákvarðanatöku og vegferð Sólar. Hefur það skilað sér í hárri starfsánægju og jákvæðs vinnuframlags.
